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Powered by People. Driven by Partnerships.
Delivering tailored iGaming solutions with a human, high-touch approach.
Who we are
The Mill Adventure is the iGaming Platform provider of choice for regulated markets. We started our journey in 2019, with the mission of building the full-service platform that keeps its partners relevant while offering deep insights into player behaviour and preferences.
We strive to create community within our organization, but also with our partners and clients, operating from a place of transparency. We value long term commitments, and we act as enablers of sustainability for our clients.
Our Values
Honesty
We are open, trustworthy and truthful.
Innovation
We optimize our products and grow our people by fostering experimentation and iterating on ideas.
Community
We share more than our work goals, we know, value and support each other.
Mastery
We see no limits to our potential and we are given the tools we need to continue to improve our skills.
Passion
We take pride in our work and bring our A-game to all interactions.
Trust
We believe in each other. Building trust requires confidence, faith, patience and effort. We always assume positive intentions.
The Mill Adventure in Numbers
Our growth story is reflected in these key metrics that showcase our commitment to excellence and innovation in the iGaming industry.
Our History
2019
• Company incorporation • Platform MVP • Platform certified for MGA and SGA • ISO 27001:2013 certified
2020
• Launched in Malta and Sweden • Launched Betpool
2021
• Secured MGA B2B license • Launched SmartLobbies
2022
• Platform Certified in The Netherlands • Secured ONJN B2B license (Romania)
2023
• Secured SGA B2B license (Sweden) • New office launch • Certified the platform for Georgia (RSI) • Certified the platform for Portugal (SRIJ) • IGA Unique Gaming Company of the Year
2024
• Launched Omnichannel solution • Secured AGCO B2B license (Ontario) • Reached 100 employees • SBC Platform Innovation of the Year • Obtained ESG License
2025
• Passed Homologation in Portugal • Passed Certification in Estonia • Launch Omnichannel solution in Austria • Launch in Estonia (EMTA) • ISO 27001:2022 certified
2026
• Launched in the Netherlands • GLI-19 certified • Launched in Sweden
Upcoming
• Finland expansion • North America market entry • Product launch: Battles
The Mill Adventure Group
Our Leadership Team
The Mill Adventure Awards
2023 IGA
Unique Gaming Company of the Year
2024 SBC
Platform Innovation of the Year
2024 WIG
Corporate Wellbeing Award
2026 IGA
Unique Gaming Company of the Year