The Mill Adventure has promoted Bjørnar Heggernes to Chief Commercial Officer, placing a proven commercial operator at the head of its global growth strategy as the company accelerates expansion across regulated markets.
Heggernes is not new to The Mill Adventure or to the industry. He joined as Head of Gaming before being promoted to Commercial Director, and now steps up again into the CCO role. Before joining the company, he spent over a decade across operator and platform environments, building experience across product development and marketing with leading iGaming brands. That dual perspective, understanding both sides of the commercial relationship, is directly relevant to a platform provider whose success depends on its partners' success.
In the CCO role, Heggernes takes ownership of The Mill Adventure's global commercial strategy: deepening relationships with existing operator partners, identifying and converting new growth opportunities, and ensuring the company's regulated market expansion translates into commercial outcomes. The company currently holds approvals across Portugal, Malta, Germany, Austria, Sweden, Estonia, the Netherlands and Ontario, with Finland anticipated to follow in 2026.
The promotion comes alongside a broader strengthening of The Mill Adventure's senior leadership. Recent appointments have brought in Gerardo Prieto as Chief Information Security Officer and Cristina Grigore as Chief of Staff, together building the commercial, security and organisational leadership the company needs to scale across multiple regulated jurisdictions.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said:
I am genuinely excited to step into the Chief Commercial Officer role at The Mill Adventure. Having worked across both operator and platform environments, I have seen firsthand what drives sustainable growth in regulated markets. My focus now is to translate that experience into clear commercial outcomes as we continue to expand TMA's presence globally.
What sets this company apart is its people. The depth of talent and technical expertise across the team creates real momentum. Together, we are building platform solutions that combine innovation with the highest standards of compliance, security and reliability, creating long-term value for our partners.
Dario Arruda, Co-founder and CEO at The Mill Adventure, said:
We are extremely pleased to announce Bjørnar as our new Chief Commercial Officer, a key role in shaping the next phase of The Mill Adventure's growth.
His deep understanding of the industry and proven ability to deliver commercial results make him ideally suited to lead our expansion across regulated markets. Bjørnar has already made a significant impact within the company, and his strategic mindset and leadership will be instrumental as we continue to scale our global operations.
