The Mill Adventure expands its reach across Europe with its acquisition of a Romanian Class 2 license, allowing the company to offer its iGaming platform and host operators in the region.
The Mill Adventure provides licensed operators seeking to strengthen or establish their presence in Eastern Europe, with one of the industry’s most distinct iGaming software and service suite. The Malta-based provider stands out through developing features that advance efficiency and ingenuity in iGaming such as AI-powered SmartLobbies, the industry’s first fully automated casino lobby management solution.
The Mill Adventure’s full-service platform boasts a remarkable range of tools and services for iGaming operations, including in-house promotional tools, automated withdrawals, fraud and risk management, Customer Relationship Management (CRM), Business Intelligence (BI), Know Your Customer (KYC), and Responsible Gaming.
On what this milestone means for the company, Bjørnar Heggernes, Commercial Director at The Mill Adventure, remarked, “Securing our Romanian license not only fortifies our foothold in the burgeoning European market but also demonstrates our competitive edge when it comes to keeping up and complying with the evolving regulatory frameworks around the globe.”
“We look forward to introducing our flagship features SmartLobbies and Betpool to the market, as well as working with operators in designing products and experiences shaped around the iGaming needs of local players.”
This pivotal move is the latest phase in The Mill Adventure’s expansion strategy, following the approval of its platform certification in Georgia and the newly-required B2B license in Sweden earlier this year.
