Stay up to date with our adventures
Explore the latest company news, industry insights, and milestones from the forefront of iGaming innovation.
The path to success in Finland
The Finnish gambling market is on the cusp of a major change. With the transition from a decade-long monopoly to a competitive licensing regime now confirmed as culminating in a market opening in July 2027, a significant and established demand is about to be unlocked.
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When a Clean Fraud Funnel is the Warning Sign
As fraud tactics become increasingly sophisticated, the article examines how continuous monitoring, risk-based verification and behavioural insights can strengthen detection without adding unnecessary friction for players.
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We've Been Shortlisted for the SBC Awards 2026
The Mill Adventure has been nominated for Rising Star in Sports Betting innovation at the SBC Awards 2026, recognised for Betpool, the social betting feature that's delivering measurable uplift in retention, engagement and lifetime value.
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Why Platform Readiness is Non-negotiable in Finland
Finland’s planned 2027 market opening presents a significant opportunity for operators, but preparation goes far beyond the licence application. In this latest feature with The Bet Press, our Business Development Manager, Robert Civill, explores what Finland’s evolving regulatory framework means for operators preparing to enter the market. From the commercial impact of stake limits to changing engagement models and growing operational complexity, the article examines how the right platform and technology partner enable operators to meet Finland-specific requirements while remaining compliant and competitive from day one.
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The Blueprint for North American Scalability
Our CCO, Bjørnar Heggernes, spoke with Gaming Americas about why GLI-19 certification is only the starting point for expansion in North America, exploring how operational readiness and platform-level compliance support scalable growth when entering regulated markets.
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Rethinking Growth in European Markets
In this latest feature with Eastern European Gaming, our Business Development Manager, Robert Civill, shares his perspective on why market maturity is often less important than timing, regulatory structure and commercial viability. The discussion explores how operators can accelerate expansion into regulated markets without undertaking the significant technical, compliance and operational burden of adapting existing infrastructure for each new jurisdiction.
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How to Succeed in the Dutch Market: Compliance, Scalable Tech and Player-Centric Innovation
The Dutch iGaming market is one of the toughest to enter in Europe. Here's what it actually takes to launch quickly, stay compliant, and build a commercially viable operation under KSA supervision, as discussed with Bjørnar Heggernes, CCO at The Mill Adventure.
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Shaping a successful market in Germany
Germany is a regulated market full of challenges for operators, but also one that contains considerable potential should regulations adapt to stark realities. Robert Civill, Business Development Manager at The Mill Adventure, discusses the key challenges for a technical partner in Germany.
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The Mill Adventure Secures Gaming-Related Supplier License in Ontario
The Mill Adventure is authorized by AGCO to provide its full-service player account management (PAM) to licensed operators in Ontario.
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The Mill Adventure Awarded New Swedish B2B License
The Mill Adventure secured the new B2B license required by SGA to continue supplying its iGaming platform to licensed operators in Sweden.
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Community, Connection, and Purpose in iGaming Teams
The Mill Adventure's Head of HR provides insights into the importance of community, connection, and purpose in iGaming teams.
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The Challenges of Onboarding New Hires in iGaming - The Mill Adventure
Our Head of Human Resources discusses the challenges of onboarding in iGaming companies, its negative impacts, and how to avoid them.
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TMA Partners with SlotCatalog for a More Powerful, Metadata-Driven Personalization Feature - The Mill Adventure
TMA enters data partnership with SlotCatalog to enhance metadata and introduce new game tags function to AI-powered SmartLobbies.
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Scalability to the moon (and beyond) - The Mill Adventure
We build all our software at The Mill Adventure to be scalable, using 100% serverless technology through AWS.
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The Mill Adventure is born - The Mill Adventure
Founded by ex-colleagues Dario Arruda, Dominic Watson, João Dias and Robert Bowell, The Mill Adventure is a complete gaming platform, including licences and operations, for rapid deployment and success in iGaming.
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